01st May 2008
Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing...
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08th April 2008
Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic.
The use of hybrid cars, better health care, more medical research, more accountability in government, and safe playgrounds are all...
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25th March 2008
Comedian Bob Newhart -- in his TV sitcom ages ago -- did what I consider to be the best routine ever about a hapless guy being interviewed on TV for the first time.
Prior to his interview, the host tells him that the questions will be very easy. They j...
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26th February 2008
Trade shows can be a real boost not only for finding prospects but also for your overall visibility as an organization. Before you go though, you need to be well prepared.
Good prep means finding the right audiences, setting realistic budgets, getting...
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11th February 2008
Think up some good media story ideas that can involve your orgnaization. If you have succeed in landing a media interview, congratulations! The next step is to be ready to show off your expertise and convince your audiences (readers, radio listeners, TV v...
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05th February 2008
One of the best ways to drive sales to your organization is to get high visbility in the news media. It's really quite easy and it is much much cheaper than advertising! Every organization, including yours, has newsworthy information. Sometimes you just ...
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